First Choice College Logo

First Choice College Logo

First Choice College, a small company that guides students through the college application process, was looking for a new logo. They felt their old logo was too generic and wanted one that was more eye-catching. We decided to keep a basic blue as the primary color and added a lighter, brighter blue and a golden yellow. We updated the graduate silhouette with a more iconic mortar board silhouette in a badge-like circle.

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The final logo is on a pennant shape to evoke a fun college experience.

 

 

 

 

 

 

 

 

First Choice College alternate logo


An alternate logo was created for use on materials where the pennant shape would be distracting.

 

 

 

 

 

 

 

 

The original logo that was redesigned.

The original logo that was redesigned.